The announcement from Jason Collins that he is the first active, openly gay professional athlete has caused a media circus. Some people have voiced their opposition (like the vile comments from ESPN's Chris Broussard), but most, especially those in the sporting community, have expressed support and gratitude for this brave admission. It must be an awful feeling to hide who you are for 30+ years, and an exhilarating feeling to finally be free from this burden. Collins deserves all the praise that is being given. To come out in a society where homosexuality is still being discriminated against, and to become the face of a movement that hopefully many will follow, is a type of courage that I'll never know.
That being said, there is another angle to look at this historic announcement, that being from the business side. Because after all, basketball is a business. There are three entities that have a business interest in this decision: The NBA, one of the 30 NBA teams, and Collins himself.
JASON COLLINS
Collins is a 34 year old center, who has played 12 years in the NBA and is without a team. He began last year with the Boston Celtics, but was traded as an expiring contract to the Washington Wizards (an expiring contract is a player who is obtained because their contact is about to expire, thus wiping their salary off the obtaining teams books) and is now a free agent. Collins has never been a great player in the NBA. He had a wonderful high school career, and was one of the best in the nation in college. But he came into the league when the center position was going out of style. He's never averaged more than 7 points in a season, and at 34, is seen as a senior citizen as far as the NBA is concerned.
All of that has now changed with his coming out. He has put the NBA in an odd position where a team may feel it a necessity to give him a contract despite his age and lack of ability, just to appease the public and support his decision. While he most likely would have been out of a job a few days ago, Collins may find himself in a bidding war for his services. This is not to say that his announcement was meant to prolong his career, but it may be a byproduct, and certainly debated by him and his inner circle. And if so, good for him. If he can manipulate the system to his benefit that would be wonderful. After all, the system uses players year in and year out. Plus, it would be an amazing thing for Collins to serve as a role model on the court for other athletes who are struggling with their identity.
NBA TEAMS
As stated above, most teams didn't have Jason Collins on their radar before Monday. But now Collins his a massive blip on that radar. He has become a figure who's reach goes far beyond the sports world. And with this it opens the league, and more specifically a team, to an entirely new fan base. This can be immensely lucrative for a team taking a flyer on Collins. We only need to look back a few years with Tim Tebow to see the effects one transcendent player can have on a team. Tebow, despite his lack of ability, became a national figure due to his fierce religious beliefs, bringing devout religious individuals to the game of football and his team, the Denver Broncos. He and the Broncos prospered due to media attention and memorabilia sales. There is no question this same thing will happen if a team decides to sign Collins. And I see no reason why a team wouldn't. There are 30 teams in the league, and despite what they may say, many know they have no chance to compete for a championship next season. Because of this there is no question one of these lesser teams will attempt to sign Collins to reap the financial windfall that will come with him. The endorsements, the jersey sales, and the love of the LGBT community will all come along with Collins. Many will come to basketball for the first time, and will root for whatever team Collins belongs to.
NBA
The NBA has developed a reputation for inclusion. They employ every type of athlete: tall, short, white, black, American, foreign, etc. They even employ female officials, the first professional league to allow this. But on recent social issues they have a history of being at the forefront. When Magic Johnson announced he was HIV positive in 1991, the NBA stood by him. Despite questions and criticism by some of their stars, the NBA never wavered, even allowing Johnson to play in that years all star game. They helped humanize the disease, that up to that point was stigmatized and widely misunderstood. The NBA backed Johnson through some comeback attempts and helped to educate not only their players, but the public.
Now they are taking on another polarizing social issue, and so far, have been amazing. They have expressed inclusion in the past when it comes to homosexuality and a zero tolerance when it comes to discrimination, just recently fined superstar Kobe Bryant for using a gay slur directed at an official. The league has praised Collins for his bravery and I have no doubt they will continue to support him through this process. They know that they are building a reputation of diversity and acceptance, and with that reputation comes publicity and revenue. This is not to imply that the league is doing this just for financial gain, but the Collins announcement does benefit their pocketbooks.
From any angle it's viewed, Collins' announcement benefits everyone except for those close minded, intolerant individuals who can't accept change. And I'm sure there will be whimpering from these people in the days and weeks to come. But this is an historic event, and I hope that Collins will be allowed to continue this journey next season on an NBA court. That way he can feel the love and respect from NBA fans around the country every game. Which is all any person, gay or straight, would want.