For years the Lakers games have been broadcasted on KCAL channel 9 and Fox Sports (or some variation of the channel as it's changed names over the years). This was advantageous for the Lakers, as they were getting $30 million annually from Fox Sports for the rights to home games, and those fans that did not have a pay television subscription could still see their team play on KCAL. But like what happens more and more these days, teams are leaving the good of the fans behind and following the big bucks.
As the contract with Fox Sports and KCAL expired at the end of last year, the Lakers were looking at their options. They flirted with the idea of starting their own Lakers channel, as the Yankees have with YES, and the Dodgers have talk about creating in the past. Instead, Time Warner Cable swooped in after the exclusive negotiation window had expired with Fox Sports and scooped up the broadcasting rights. The figures have not been released, but it is rumored to be a 20 year contract valued at $3 billion.
When will Southern California get to see this lineup play? |
So what does this mean for the common Lakers fan?
First off, if you are a Time Warner Cable subscriber, nothing will change. Depending on your package you will get to see every Lakers game just like the past years. It becomes tricky for the millions of Southern California residents that do not have Time Warner Cable.
For those that do not subscribe to a television provider you are out of luck. The Lakers will no longer be broadcast on basic cable stations, unless it is a nationally televised game on ABC. This alienates many low income residents who are no less of Lakers fans then everyone else. They will either have to subscribe for television services, or take trips to a friends place or local bar in order to watch their team.
For those that do subscribe to a television provider, such as Directv or Dish Network, things become a little more complicated. These providers are charged a per subscriber fee in order to carry local programing. Regional sports networks are among the most expensive, averaging about $2.50 a month per subscriber. These are all negotiable, but there has been no agreement between these providers and Time Warner Cable.
What this means is that unless an agreement can be reached between these providers and Time Warner Cable, Southern California residents will not be able to see their Lakers. While this seems like a small issue, it is far from it. Earlier this year in a negotiation standoff, Directv stopped broadcasting Viacom programming until a new agreement was reached. That meant that Directv subscribers could not see programming from MTV, Comedy Central, BET, etc. for a few weeks (luckily this was not during South Park's season). Dish Network still has not come to an agreement with AMC, which broadcasts such amazing shows as "Breaking Bad" and "Mad Men", denying their subscribers access to this channel. Even if you subscribe to a package such as "full court" to try to skirt the issue all together, you will still not get to see the Lakers due to local blackout restrictions.
What complicates this even further is that since an agreement was not reached before the summer, it is likely that Time Warner Cable will be looking for a massive payday due to the amazing offseason that was just put together by the Lakers. They are well aware of the hype, and the backlash that may come if fans are denied access to watch their team. It is said Time Warner Cable will be looking for $3.50 or more per subscriber, an astronomical figure. But Dish and Directv may be pushed into a corner, knowing their subscribers, which are over a million in the area, will punish them for not carrying the games, which is exactly what Time Warner is banking on.
Can't we all just get along? |
There hasn't been much written about these negotiations, which is somewhat troubling. There are just 2 months left until the start of the season, and if games begin without a deal, the blowback will be immense. This is a Lakers town, and life revolves around our team. If you subscribe to Directv, Dish, Charter Communications or Cox Cable, call them. Let them know you want a deal done so you can see your Lakers once the season gets underway.
It will be an amazing season no matter what happens on the floor. I just hope we will all be able to see it.